Resources | How to communicate the full value of Meals on Wheels
Developed by the Meals on Wheels UK project, University of Bristol.
Why this matters
Meals on Wheels is often described as a food service – but providers know that its value goes far beyond the meal itself.
Research and provider experience consistently show that Meals on Wheels supports people to remain independent at home, improves wellbeing, and provides reassurance to families.
However, this full value is not always well understood by those outside the sector.
This guide offers simple ways to communicate the broader impact of Meals on Wheels when speaking to families, professionals, commissioners, or local partners.
Meals on Wheels is more than a meal
Meals on Wheels services typically provide:
- regular access to nutritious food
- consistent social contact
- informal wellbeing checks
- early identification of concerns
- reassurance for families and carers
As one provider described:
“For many people, this is not just a meal – it’s their main point of contact that day.”
What difference does the service make?
Evidence and provider experience show that Meals on Wheels supports:
- independence and ability to remain at home
- improved nutrition and regular eating
- reduced social isolation
- increased sense of safety and reassurance
- earlier identification of changes in health or wellbeing
In many cases, this helps prevent escalation of need and reduces pressures on health and care services.
A simple way to describe the service
Some providers find it helpful to use a short, clear message:
“Meals on Wheels is a preventative service – it helps people stay well, independent, and connected at home.”
Adapting your message for different audiences
Families and carers
Focus on reassurance and day-to-day impact:
- “Someone will check in regularly”
- “They’ll know your relative is eating properly”
- “It provides peace of mind if you don’t live nearby”
Health and social care professionals
Focus on prevention and support:
- “It helps people maintain independence at home”
- “It supports safe discharge from hospital”
- “It provides regular contact and monitoring”
Commissioners and policymakers
Focus on system impact:
- “It is a preventative, community-based service”
- “It helps delay or reduce the need for more intensive care”
- “It supports people to remain in their own homes for longer”
Linking national evidence to local practice
You may wish to connect wider messages to your own service:
- “We see that reflected here in our local area…”
- “Demand for this type of support has been increasing…”
- “This is the kind of support that helps people stay at home longer…”
Using evidence
Some providers find it helpful to include one simple, evidence-based point to support their message. For example:
- the service supports independence and safety at home
- it provides regular contact and reduces isolation
- it contributes to people feeling more secure and supported
You do not need to use multiple examples – one clear point is often enough.
Final note
Every service is different, and you know your local context best.
This guide is intended as a prompt. You may already be communicating the value of your service in ways that work well for your community.
Further information on the benefits of Meals on Wheels is available here: https://www.bristol.ac.uk/policybristol/policy-briefings/care-meals-carers